Welcome to the third week of Irish Wedding Vendor Series. For the month of April and May I am going to interview one vendor from the wedding industry that I am really fond of. I am going to ask them questions that will give insight into their professional work.
On the blog today is Jenny from Flowers by Moira. Jenny and I are based in the same town, literally 2 minutes down the road from each other. I was always a bit shy to connect with her until a wedding planner at Tattersalls (now exclusively a horse venue) has advised to connect with Jenny because she was 'AMAZING', he said. Jenny's work speaks for itself. Beautiful, intricate, always creative, authentic and modern.
WHY DID YOU DECIDE TO BECOME A FLORIST?
I guess it was nature and nurture, I m home grown! I grew up around the business. Mum opened Flowers by Moira 35 years ago and as a family business. We all helped out when we were younger on holidays etc. It's not what I thought I would do. I studied marketing and then travelled and ended up working in a florist in Melbourne and its where and when I decided to come back into the business. I am 11 years full time here and cannot image doing anything differently. I love the changing seasons, variety and most of all the gorgeous blooms and amazing clients and couples that we are lucky to create with.
WHAT INSPIRES YOU THE MOST ABOUT YOUR WORK?
Inspiration comes from many places, mostly the season, what is available now. I love how new seasons bring a new selection of flowers and foliages. The colour palettes change and we are refreshed and spoilt by the ever-changing supply. Right now we are leaving spring. The tulips and hyacinths are coming to an end I’m so excited to see peony roses are back and the range of varieties is becoming bigger every day. Fashion and trends influence demand for colours and style in floral design. For example, the pantone colour this year is greenery and more and more we see it influence our brides' choice of selection in style and choice of flower and foliage for their wedding displays.
WHERE DO YOU SEE YOURSELF IN 5 YEARS TIME?
Yikes this is a scary questions. I'm more of an in the moment kinda girl but I hope I'll be doing what I love every day which is creating beautiful floral displays and always learning and challenging myself and providing the best services possible to our brides and customers. I hope that the Flower Academy (set up last year) will be going strong and become established as on of Ireland's leading schools in Floral Design.